Quiznos Ad Wizards Do It Again
While McDonalds is content to run its feel good, “slice of life,” anytown U.S.A. ads, Quiznos is aggressively raising the bar for kinky, off-putting or downright bizarre commercials. We are well beyond “Jared” and his feel-good aspirational backstory – previously Quiznos has brought us “Two Girls One Sub,” apparently inspired by a similarly named web site (don’t Google it) as well as the notorious “Toasty Torpedo,” with its kinky man-on-machine homoerotic overtones.
However, the ad wizards at Quiznos have outdone themselves this time by producing an ad so annoying and bizarre, it is a complete mystery as to how it is intended to sell their product, or do anything other than inspire rage in viewers who are forced to sit through it ad nauseum. All I can think when watching this is that they started out trying to create a sort of catchy “five dollar foot long”-type commercial, which just degenerated into what you see now. Anyway, here it is:
I understand that Quiznos’ previous commercials ultimately fall into either the “clever” or “sexy” category, but exactly what does this one (entirely lacking both cleverness and sexiness) have to offer? It is a total enigma. It doesn’t even have the sort of faux-hip self-awareness of those Burger King ads where the “King” is running around handing out burgers. It is just…..odd.
Anyway, for those who did not catch it in previous posts, and just to give a flavor of Quiznos’ particular brand of madness, here is an encore of “toasty torpedo”:
It has been brought to my attention that this most recent commercial is likely an attempt to “recreate the magic” from Quiznos earlier “singing rodent” commercials, which are quite strange but not as flummoxing in that they have a sort of “Ren & Stimpy” wackiness to them, which the singing kittens entirely lack. Anyway, you be the judge: